Robert W. Baird & Co. Inc

CRD#8158
Investment Advisor and Brokerage Firm

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Learn more about Robert W. Baird & Co. Inc

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Robert W. Baird & Co. Inc is located at 777 E. Wisconsin Avenue, Milwaukee, WI. The firm employs 3,047 financial advisors. Robert W. Baird & Co. Inc is a registered broker-dealer.

    The firm manages $342.1 billion in assets under management across 350,776 accounts, with 206,102 discretionary accounts and 144,674 non-discretionary accounts. Over the past year, the firm has provided financial planning services to 500 clients. Services offered include financial planning services, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled investment vehicles, portfolio management for institutional clients, pension consulting services, selection of other advisers, publication of newsletters, educational seminars, and other services. The firm serves a range of investors, including retail investors, high net worth investors, banking institutions, investment companies, pooled investment vehicles, pension plans, charitable organizations, state or municipal government entities, other investment advisers, insurance companies, corporations, and others. The fee structure includes asset-based, hourly, fixed, commission-based, performance-based, and other fees. Retail investors represent the largest client type by accounts, and the firm has 71,039 high net worth clients. The firm maintains affiliations with a broker-dealer or securities dealer, trust company, insurance company or agency, real estate broker or dealer, and commodity pool advisor.

    Robert W. Baird & Co. Inc is registered in Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Vermont, Virginia, West Virginia, Wisconsin, Wyoming, Missouri, Washington, Texas, and New Hampshire.

    Assets Under Management

    $342.1 billion

    Number of Advisors

    3,047

    Disclosures

    No

    Office Location

    777 E. Wisconsin Avenue
    Milwaukee, WI 53202-5391

    Robert W. Baird & Co. Inc by the Numbers

    Total Assets Under Management

    $342.1 billion

    National Average: $8.6 billion
    Total Number of Employees

    4,175

    National Average: 64
    Total Number of Accounts

    350,776

    National Average: 375,227
    Average Account Size

    $975.4 thousand

    National Average: $23.0 thousand
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    Products and Services

    Financial services that Robert W. Baird & Co. Inc provides can include financial planning services, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled investment vehicles, portfolio management for institutional clients, pension consulting services, selection of other advisers, publication of newsletters, educational seminars, and other services. In the past financial year, Robert W. Baird & Co. Inc provided financial planning services to 500 of its clients. The firm is engaged in selling products or offering services other than investment advisory services to its customers. The firm is affiliated with a number of other companies in the financial services industry, including with a broker-dealer or securities dealer, trust company, insurance company or agency, real estate broker or dealer, and commodity pool advisor.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Offered by 20% of firms

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

    • Offered by 3% of firms

      Publication of Periodicals

      This is the publication of various financial education materials.

    • Offered by 6% of firms

      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    Financial management fees usually vary depending on which service is provided. Fees billed by Robert W. Baird & Co. Inc can consist of some combination of the following fee structures: asset-based, hourly, fixed, commission-based, performance-based, and other. The firm participates in a wrap fee program, in which the company offers a service bundle for a single fee.The firm has the ability to withdraw its expenses directly from client accounts.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 21% of firms

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Offered by 1% of firms

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Offered by 26% of firms

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Offered by 32% of firms

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    • Offered by 10% of firms

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

    Unavailable

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

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    Types of Clients

    Robert W. Baird & Co. Inc does business with a broad range of clients. Robert W. Baird & Co. Inc caters to retail investors, high net worth investors, banking institutions, investment companies, pooled investment vehicles, pension plans, charitable organizations, state or municipal government entities, other investment advisers, insurance companies, corporations, and other. Out of its 350,776 clients, Robert W. Baird & Co. Inc's biggest client group by number of accounts is retail investors, although it also serves 71,039 high-net-worth individuals. The SEC defines a high-net-worth individual as a person who has at least $750,000 under management or a net worth of at least $1.50 million or who is a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 31.13%
    • Other Individuals - 66.75%
    • Corporations - 1.52%
    • Charitable Organizations - 0.6%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Robert W. Baird & Co. Inc does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Robert W. Baird & Co. Inc

    Cody Barfknecht
    Dallas, TX
    Weston Jacob
    Owensboro, KY
    William Buchman
    Dallas, TX
    Connor Allen
    Milwaukee, WI
    Kelley Kochendorfer
    Madison, WI
    Brennan Demark
    Milwaukee, WI
    Ryan Eastman
    Milwaukee, WI
    Lynn Garrick
    Greenville, SC
    Louis Kessinger
    Lexington, KY

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